I’m a digital-native Editorial and Social Media Manager, specialising in fashion, beauty, art, music, culture, film, and more.
What do I do?
Editorial
I currently lead Culted’s editorial output across its website, Instagram, TikTok, and YouTube, which have a total of 1.7 million monthly users.
I manage a team of content producers and edit their copy; write my own features; perform interviews with talent; ensure strong SEO practices; monitor stats; and post content on all platforms.
Social Media Management
I soft-launched a digital publication — Fronted, a vertical to Culted — in January 2025, that I have since been managing. Fronted covers fashion, beauty, culture, music, film, and more across Instagram, TikTok, YouTube Shorts, and a website.
Since soft-launching, the vertical has gained 27,000 followers. In a single month (May 2025), I managed to reach 16,000,000 users on these accounts.
Agency
I lead editorial output on Culted’s Agency projects, writing and editing copy for partnerships with brands including Chanel, Bottega Veneta, Montblanc, Nike, and more, and contributing content for whitelabel projects with brands including Prada.
