Social Media Management

In January 2025, I soft-launched XO — a digital publication and vertical to Culted, owned by Rad Media — that I have since been managing independently. XO covers fashion, beauty, culture, music, film, and more across Instagram, TikTok, and a website.

In November 2025, XO hard-launched with a digital cover starring rapper JT, which gained over 8,000,000 views and 250,000 likes across all content. In a single month (May 2026), I was able to reach over 59,000,000 users on these accounts combined, and over 67 million views in total.

Editorial

At XO, I manage the full editorial output, leading on content distributed across the brand’s website, Instagram, TikTok, and YouTube.

I also previously managed Culted’s editorial content, managing a team of content producers and edited their copy; ensured strong SEO practices; monitored stats; wrote my own features; performed interviews with talent; and posted content across all platforms.

Commercial

I lead the editorial output on XO’s Agency projects, writing and editing copy for partnerships with brands including Chanel, Coach, The Ordinary, JD Sports, and more, and contributing to whitelabel projects with brands including Prada.