As Editorial Manager at Culted, I organised cover talent, ideated themes and article ideas, commissioned and edited cover interviews and features across digital issues and liaised with the Creative Director and Art Director on visual identity. For the website, I regularly edited and commissioned longreads and expanded the content remit to include coverage of beauty, gaming, fashion and sex and relationships. 

I also concepted and directed across the launch of CultedXO in November 2025. The result was rebranding which rolled out in the months prior leading up to highly successful debut digital cover. I also supported the ideation and organisation of CultedXO’s launch event.