In my role at XO, I organise cover talent, ideate themes and article ideas, commission and edit cover interviews and features across digital issues and liaise with the Creative Director and Art Director on visual identity.

I also concepted and directed across the launch of XO in November 2025. The result was rebranding which rolled out in the months prior, leading up to highly successful debut digital cover starring JT (see below). I also supported the ideation and organisation of XO’s launch event hosted in November 2025..