Socials

At the start of 2025, I launched CultedXO, a digital publication that now has over 40,000 followers on Instagram and TikTok, and is able to reach up to 16 million users in a single month.

In January 2025, I soft-launched CultedXO, a vertical to Culted that lives on Instagram and TikTok, set to disrupt the fashion media landscape. Covering fashion, beauty, music, film, and culture, CultedXO is tailored to a non-cis het male, Gen-Z audience.

The vertical saw rapid growth under my management, gaining upwards of 40,000 followers organically in well under a year. In a single month, CultedXO was able to reach over 17 million users and gain 30 million views on these accounts combined.