Early January 2025, I soft launched CultedXO, a sister-brand to Culted, set to disrupt the fashion media landscape. Covering fashion, beauty, music, film, and culture, CultedXO is tailored to a female-leaning, Gen-Z audience.

In only five months from soft-launching, the vertical saw rapid growth under my management, gaining 27,000 followers. In a single month (May 2025), I managed to reach 16 million users on these accounts.