Socials

At the end of 2025, I hard-launched XO, a digital publication that now has amassed 100,000 followers on Instagram and TikTok, and is able to reach up to 59 million users in a single month.

In January 2025, I soft-launched XO, a vertical to Culted owned by Rad Media that lives on Instagram and TikTok, set to disrupt the fashion media landscape. Covering fashion, beauty, music, film, and culture, XO is tailored to a non-cis het male, Gen-Z audience.

The vertical saw rapid growth under my management, gaining upwards of 100,000 followers organically in well under a year. In a single month, XO was able to reach over 59 million users and gain 67 million views on these accounts combined.