Editorial

My writing on fashion, online culture, beauty, and music includes highlights like: speaking to designer Willy Chavarria about the political motivations behind his first show in Paris, investigating how the volatile nature of TikTok’s platform will impact creators and brands long-term, reporting on Prada’s shows each fashion month in a commercial capacity, speaking to designer Hillary Taymour about the untold ways creatives can utilise OnlyFans, and unpacking the symbolism behind online trends like “office-core” which run deeper than they seem.

Acting as Editorial Manager at Culted, I headed up a team of three writers, which involved content management, scheduling, approving pitches, editing copy, managing the website, monitoring stats, leading on agency partnerships, and developing strategy for growth. In 2024, three out of five of the top highest performing web articles were written by me. In addition to this, I also wrote the best performing post of all time on Culted’s website, which gained 131,000 views.

See examples of my writing below…